This was the first of three games that we did for Mattel for the Harry Potter Series. We worked with an illustrator and a packaging expert to create all the parts of the different games. The crown jewel of all three games is the Trivia game where we put together a custom spell book box that opened to reveal all the parts of the game.

We were under a fairly tight budget for packaging for this project so we created a simple 2 color sticker for the cap and a sticker wrap for the jar. We printed on a natural stock to push the organic nature of the product.

As a luxury item, the quality of the glasses is inpecable. The concept of this direction was that as a company, Oakley is so confident about the quality of the product that we are willing to put it under a magnifying glass. The result was a package that created such an amazing visual effect as you moved the package around to see different areas of the sun glasses.

A simple clam shell package with a custom shape was used to give the product increased shelf presence.

Playing off the name of the winery, we used a transparent sticker wrap to have the word echo overlap on the front and back of the bottle. I also used the company's mission statement to create a subtle texture for the rest of the bottle.